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Director is the AI that builds videos and articles for you inside Clueso. You describe what you want, it does the work — writes the script, records the voiceover, lays out every slide, animates your logo, adds music, and hands you a finished project you can still edit by hand. How well it works depends almost entirely on what you say in that first message.
The one idea to take away: Treat Director like a freelance video editor you just hired, not a search box. A good brief takes ninety extra seconds to write and saves you twenty minutes of back-and-forth.

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Opening Director

Open the menu at the top right of the editor and click Chat with Director. You can also press Cmd+I (or Ctrl+I on Windows) to open it quickly.

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What Director can do

Director can do more than most people ask it to. Build the whole thing
  • Make a video from scratch, from an idea, or from a template
  • Turn a PowerPoint, Word doc, or PDF into a video
  • Turn a screen recording into a polished product demo
  • Write a help-centre article alongside the video (or instead of it)
Write and speak
  • Write the script and narration
  • Generate the voiceover in the voice you pick
  • Add background music
  • Time the narration to what’s happening on screen
Design and animate
  • Lay out every slide — text, shapes, images, colours, fonts
  • Animate elements and transitions
Ask it to look. Director can view the frames it has built. “Look at clip 4 and tell me if anything’s off” is genuinely useful — it will often spot a spacing or contrast problem you couldn’t articulate.

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Writing a good first message

The most common message people send Director is the word “animate”. The second most common is “I want to create a video”. Both tell Director nothing — and both trigger a follow-up question, so you never save time. A good first message covers three things:
  1. What you want — the type of video, the topic, and the key points
  2. Who it’s for — your audience and what they already know
  3. How it should feel — the tone, style, and length
Attach your files — logo, footage, deck, or document — in the same message, not after.

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Starter prompts you can copy

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Product announcement

Make a 30-second announcement video for the launch of [feature]. Audience is existing customers who already use [product]. Modern and premium — this should feel like a product launch, not a tutorial. Use our brand colours (navy #1A3D7C and white) and keep the animation subtle. Focus on the outcome for the user, not a feature list. Ending frame: our logo plus “Available now.” Logo attached.

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Logo animation

Create a 5-second logo reveal from the attached logo. Keep the logo exactly as it is — don’t redesign or recolour it. Style: minimal and premium, white background, one accent colour taken from the logo. The wordmark should appear after the mark, not at the same time. No sound.

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Turning a deck into a video

Here’s our pitch deck (attached). Turn it into a 90-second explainer video. Keep the slide order but cut the detail — one idea per clip. Confident, plain-English narration, no buzzwords. Use the deck’s own colours and fonts. Skip the team and pricing slides.

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Screen recording into a demo

I’ve attached a screen recording of our dashboard. Turn it into a 45-second product demo for prospects who’ve never seen the product. Trim the dead time at the start, zoom in when I click into the reports section, and write narration that explains what I’m doing and why it matters. Add light background music.

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Help article

Write a help-centre article explaining how to [do the thing], based on the attached recording. Audience is non-technical end users. Numbered steps, screenshots for each step, short sentences. No video needed.

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Steering Director mid-build

Once Director starts building, you’ll want to guide it rather than start over.
  • Be specific about what to change. “Fix clip 3 — the title text is too small and the background should be darker” is much better than “this doesn’t look right.”
  • Name the clip and name the fix. Director works best when you point at exactly where the problem is.
  • If you like 90% of it, say so. Then describe the 10% you want changed. Otherwise you risk losing the parts that were working.
  • Use undo to roll back. Every message has an undo button. If the last few changes made things worse, roll back rather than trying to describe your way out.
  • It’s fine to change direction. “Actually, forget the intro, start at the demo” works at any point.

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Common mistakes to avoid

1

One-word messages

“animate”, “go”, “start”, “yes” — these always trigger a follow-up question, so you never save time. Give Director something to work with.
2

Saying 'this' with nothing attached

“Animate this logo” or “use this image” with no file attached. Always attach files in the same message where you reference them.
3

Describing the subject instead of the brief

“Make a video on flowers” describes a topic. It says nothing about the point, the audience, or the length — so Director has to invent all three. Add context.
4

Asking for a rebuild when you wanted a tweak

If most of the video is working, don’t ask Director to redo it. Name the specific clips and changes you want instead.
5

Assuming it remembers what you never said

Director doesn’t know your brand colours, your competitors, or last quarter’s launch unless it’s in the conversation, in a clueprint, or in a file you attached.

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Quick reference

  1. Say what you want, who it’s for, and how it should feel — before anything else.
  2. Attach your logo, footage, deck, or link in the same message.
  3. Use a clueprint if one fits — it does most of the design work for you.
  4. Answer Director’s questions with a sentence, not a single click.
  5. When something’s wrong, name the clip and name the fix.
The habit that matters most: write the first message like you’re briefing a person, and everything after that gets easier.

Editor overview

Tour every part of the Clueso editor

Create with prompt

Start a video by describing what you want